Pink coats are in fashion
– but is that reason enough to buy one?
No one over the age of seven wants to wear a pink coat every day – not even the M&S version everyone is banging on about. Stick to navy, black or grey
Can you please explain why every single fashion magazine is telling me to buy a pink coat this season?
Ellie, by email
As Ellie has perceptively summed up in her plaint, it would be easier to bring about peace in the Middle East this autumn than to find a fashion magazine that is not pushing pink coats. It's strange, though, that no magazine has written about that pink coat at Marks & Spencer – OH, WAIT A MINUTE, yes they have, every single one, on every single page. My God, probably even Horse & Hound has done a fashion spread featuring various yearlings and west highland terriers all sporting that sodding M&S pink coat.
Whoever was in charge of promoting that coat, stick a fork in yourself because you're done. I don't think there has been such an efficient PR job in the fashion world since the time, earlier this year, that various fashion editors started insisting anyone who was still feeling insulted by John Galliano's antisemitic rant should really get over themselves because the poor guy was drunk, bless him, and he's now designing again and that's what really matters, yeah?
Regarding the M&S pink coat specifically, every season some high-street outlet – sometimes Whistles, sometimes Zara, occasionally M&S – will knock out a decent garment that happens to be quite similar to one seen on the runways. Fashion stylists will then burst their buttons with excitement – not from, ew, fatness, obviously – that they can now feature a piece of clothing which is designer-y, while at the same time fulfilling their harassed editor's brief that they have to use at least one garment in the fashion shoot that costs less than a month's rent. This season, it has been the turn of the M&S pink coat to be that garment, which is why that perfectly-nice-but-please-everyone-get-a-grip coat has been featured in every single blinking publication and continues to be so, even though it has long since sold out.
The reason fashion magazines have been excited over the M&S coat is because various high-end designers all made pink coats this season. Now, this kind of serendipitous synchronicity among designers does nothing to disabuse me of my belief that what we call "trends" are actually "evil plots cooked up by designers who scheme together ahead of time to make similar colours and clothes to convince the public that in order to look up to date we need to buy their wares." And when the trend that season is a pink coat, that pretty much puts the wax seal on my suspicion.