The ancient origins of the Starbucks logo
d | Poemas del río Wang | 18th August 2013
Snake-legged goddess (perhaps the Mixoparthenos), gold plaque. Greek work, mid-4th c. BC, from the Kul Oba kurgan,
How the ancient Scythians gave us the Starbucks logo. As far back as the 7th Century BC, Scythian bands living along the northern shores of the Black Sea venerated the goddess Mixoparthenos, who combined a female upper body and a snake-like lower body. She became a symbol of the Bosporan Kingdom in the 2nd century AD, a popular decorative feature in the Austro-Hungarian empire and, most recently, the trade-mark of a coffee shop.
But I looked in vain for its traces in the railway stations in Budapest, the Mixoparthenos could not be found. The door-handle seen by Ascherson probably has been replaced. But even so it has not disappeared without a trace. Although its figure has merged with the common sirens (more closely, their two-tailed version, the melusina), the Scythian matriarch ending in a two-tailed snake still can be seen today, namely in a highly unusual place, the logo of the Starbuck coffee houses.
The siren of the Starbucks logo gradually became more and more “shy”. See about this the article by the Odessa-born Michael Krakovskiy.